Seeking to take advantage of the growing trend towards influencer-marketing, Peddler has introduced a platform that uses AI to allow firms to match with influencers that are most capable of advertising their products and earning the highest return on investment. Their goal is the inception of a large pre-registration network of high-potential influencers and brands interested in using the Peddler platform to advertise their products. The organisation seeks an injection of $250,000 seed capital, commissioning PBS to develop a business plan in support of this.
