There has been a substantial market for international study for decades. With close to half a million international students, Canada is currently leading the international community in this field, with Vietnamese students representing the fasting growing international student base. However, with difficulties in finding a university to attend, submitting a visa application, and finding accommodation, amongst other issues, muddying the process of pursuing education in Canada, there is a growing need for service providers who aid making a smother transition. Unfortunately, due to little information about said providers being available online, in addition to the fact that little of these firms exist in Vietnam, it is exceedingly difficult for Vietnamese students and their parents to locate quality services. There lies the gap in this market for a firm that can solve this – enter Eduway Inc. The organisation has developed an AI powered, effective online education platform, where Vietnamese students and providers can match with each other in accordance with the students’ specific goals and needs – efficiently bridging the gap between Vietnamese students and Canadian service providers. The firm commissioned PBS to develop a business report and sought a capital infusion of $750,000 for the purposes of building the initial platform, as well as implementing an effective marketing strategy.
